Every textbook on creativity affirms to the importance of setting aside clearly defined time for creative thinking and innovation. For example, Google asks its teams to allocate at least 20% of their time to creative thinking or new projects. But often, even if we show up ready to innovate, still something doesn’t work and fresh ideas fail to pop up like popcorn. There are two reasons for this stalemate. The first is that we don’t practice dreaming, and the second is we don’t practice focusing on cohesive ideas.
Therefore, the next rule of creative thinking is very simple: allocate time – it might be an hour per day or per week – in which to exercise creative thinking about something specific. A teacher told me that when he was a student many years ago he started musing about mobile phones – what they would be in 10 and 20 years’ time.
By: Nashit Bin Mashkoor
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